• All donations currently being matched dollar for dollar up to 100K!
  • An online mental health resource for teens and young adults.
  • We’re starting a conversation about mental illness and we hope you’ll join us!
  • Watch and make videos about your experience.
  • Mental illness doesn’t discriminate. Your story matters.



Welcome to Project UROK!

Project UROK was founded in 2014 by writer and comedian Jenny Jaffe (Disney, MTV, VH1) to combat the isolation and stigmatization surrounding mental illness. Did you know that 46.3% of 13-18 year olds have or have had a diagnosable mental illness (NIMH)?  

Our mission is to create funny, meaningful videos for teenagers struggling with mental health issues, made by people who have been there before. In addition to our original content, we also encourage teens to make their own videos and share their own stories! In doing so, we will provide not only practical assistance, but also a sense of belonging, a sense of comfort, and a sense of hope.  


All donations are matched dollar-for-dollar thanks to the generosity of an anonymous donor.  

Project UROK is an initiative of the Child Mind Institute. All donations made to the Child Mind Institute via this link will go to Project UROK. 

 Our goals are to:

  • De-stigmatize mental illness
  • Combat isolation
  • Create an online community
  • Reduce teen suicide

We’ve started an honest and open conversation about it, and we hope you’ll join us.  We want to hear your thoughts, your stories, and what inspires you! What has helped you through hard times? To upload a video, click here. To submit a guest blog, email urok@childmind.org.

The content on Project UROK is diverse and varied: comedy sketches, testimonials, informational videos, a podcast, scripted and unscripted webseries. To see more videos, click here!

Project UROK  is an initiative of the Child Mind Institute, an independent nonprofit dedicated to transforming the lives of children and families struggling with mental health and learning disorders.  To learn more about Jenny and the rest of the Project UROK team, click here.




Learn more about the Project UROK team!

Child Mind Institute